Google vs Facebook : Display advertising (via Wordstream)
All Things Social
social media, blah blah blah
A somewhat different take on the thing we reblogged earlier, but it shows two very interesting things: First, Tumblr and Pinterest are timesucks in equal measure, and second, nobody’s actually hanging around Google+ once they sign up. The latter is the subject of this super-interesting Wall Street Journal piece. (EDIT: A good point: Don’t take that Twitter number at face value, as this graphic skips two key elements of the Twitter experience — mobile and third-party apps.)
(via shortformblog)
In December 2010, 41% of Americans cited the internet as the place where they got “most of their news about national and international issues,” up 17% from a year earlier. When it came to any kind of news, 46% of people now say they get news online at least three times a week, surpassing newspapers (40%) for the first time. Only local TV news is a more popular platform in America now (50%).
Harnessing the Power of the Mom Blogger →
Whether it’s building brand awareness or promoting television shows, advertising industry experts say that they are finding that the mother blogger niche is active, loyal and deeply involved with spreading its messages. And, the wealth of demographic information available about online users allows for better directed campaigns, marketers say….
The basic argument has been made before, but this chart certainly brings it home.
Why Can't We Sit Still For Web Video? →
According to a new study by Visible Measures, 44% of viewers click away from web video after just a minute. What’s even crazier is that 20% give up after just 10 seconds. But that’s probably a good thing…
Digital Strategic Guru/Ninja
